Table 3: Correlation matrix.

MasterProcedureDurationCostTransparenMarketGeodistCultdistActivityBrandOutletsCountries

Master1.0000.0090.1900.104−0.025−0.0180.0510.0880.0640.201−0.233−0.136
Procedure1.0000.704−0.515−0.601−0.432−0.343−0.7970.1740.059−0.082−0.197
Duration1.000−0.478−0.500−0.530−0.233−0.4930.111−0.111−0.104−0.184
Cost1.0000.5880.322−0.0390.2720.054−0.143−0.0380.008
Transparen1.0000.9020.2100.676−0.2190.0220.0550.112
Market1.0000.3170.571−0.2030.1180.0600.089
Geodist1.0000.624−0.0340.1220.0710.052
Cultdist1.000−0.1990.1150.1620.193
Activity1.000−0.265−0.406−0.604
Brand1.0000.6580.617
Outlets1.0000.695
Countries1.000