Table 4: Regression analysis results.

VariablesRegression coefficient -valueToleranceVIF

Constant12,9340,266
Geodist−0,0010,3430,1635,790
Cultdist−0,4530,6120,4386,431
Countries0,0360,6930,1387,248
Outlets−0,0050,0860,1526,558
Transparen−6,2190,0360,1017,641
Market−0,8070,0390,1706,494
Procedure5,5290,0550,1927,890
Duration0,0200,0100,1666,011
Cost0,6130,0220,1208,323
Brand0,1000,1510,2264,428
Activity0,0770,9810,3532,832
Dependent Variable: MASTER
: 0.822
Adj. : 0.676
,