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ISRN Economics
Volume 2013 (2013), Article ID 289718, 10 pages
http://dx.doi.org/10.1155/2013/289718
Research Article

An Empirical Modelling of New Zealand Hospitality and Tourism Stock Returns

1Nanyang Business School and Institute on Asian Consumer Insight, Nanyang Technological University, Singapore 639798
2Curtin Business School, Curtin University, Perth 845, Australia

Received 27 December 2012; Accepted 17 January 2013

Academic Editors: J. H. Haslag, J.-L. Hu, and B. M. Tabak

Copyright © 2013 Christine Lim and Felix Chan. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

This paper examines the factor risk premiums of stock returns for the hospitality and tourism companies in New Zealand. The Arbitrage Pricing Theory (APT) approach is used to investigate the expected return for stock portfolio with respect to market, macro (i.e., money supply and discount rate), and tourism factor sensitivities. Monthly stock prices, market index, tourism, and macroeconomic data are used in the study. The results indicate that the risk premiums for international tourism demand and term premium (proxy for discount rate) are positively significant at the 5% level. A one unit increase in tourist arrival sensitivity would result in expected return increase of 10 to 17 percentage point. Similarly, a one unit increase in term premium can increase hospitality-tourism expected returns by 0.2 percentage point. However, the findings for the money supply factor are not significant. As the study shows that investors face high positive tourism demand risk, it is imperative for firms and policymakers in New Zealand to promote inbound tourism through effective marketing and management. This in turn can provide high expected returns and create shareholder value for investors.