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ISRN Public Health
Volume 2012 (2012), Article ID 408124, 6 pages
http://dx.doi.org/10.5402/2012/408124
Research Article

Evaluation of the ASK Campaign in Two Midwestern Cities

1Department of Community Health Sciences, Boston University School of Public Health, Boston, MA 02118, USA
2Harvard Youth Violence Prevention Center, Harvard School of Public Health, Boston, MA 02115, USA
3The Center to Prevent Youth Violence, New York, NY, USA
4Department of Health Policy and Management, Harvard School of Public Health, Boston, MA 02115, USA

Received 16 August 2011; Accepted 20 September 2011

Academic Editor: A. Zaborskis

Copyright © 2012 Renee M. Johnson et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

We implemented a year-long community-based campaign to encourage parents to ask about firearms in homes that their children visit, in a small Midwestern city. Along with community residents and local leaders, we disseminated campaign messages through multiple communication channels. To assess message recall, attitudes, and whether parents asked about firearms, we conducted pre- and posttest surveys with randomly sampled adults in the intervention city and in a neighboring city. The posttest survey showed that parents in the intervention city were concerned about the danger of firearms when their child visits a friend's home, suggesting that the campaign influenced their attitudes.