Table 2: Reported exposure to the ASK campaign.

Pre-campaign surveyPost-campaign survey
Intervention city (400)Control city (400)Intervention city (400)Control city (400)

Unaided recall of FILES, a fictional campaign<1% (3)<1% (2)<1% (3)<1% (3)
Unaided recall of the ASK campaign7% (27)6% (24)15% (58)5% (19)
Indicated that ASK campaign related to firearm safety0% (0)<1% (1)7% (28)<1% (2)
Aided recall of the ASK Campaign30% (118)6% (24)