Table 3: Beliefs, behavior, and intentions of a sample of Midwesterners before and after implementation of the ASK campaign, 𝑛 = 1 , 6 0 0 .

Percentage…Intervention cityControl city
Pre- versus post-campaign SurveyAdjusted PR (95% CI)Pre- versus post-campaign SurveyAdjusted PR (95% CI)

Who believe it is good idea to ask about household firearms before leaving child at someone else’s home66% versus 71%1.06 (0.96, 1.17)65% versus 70%1.00 (0.92, 1.11)
Who say they are likely to ask about household firearms in the future72% versus 75%0.91 (0.72, 1.15)70% versus 69%1.08 (0.86, 1.35)
Who have ever asked about firearms in homes their children visit33% versus 31%0.88 (0.71, 1.08)26% versus 31%1.09 (0.86, 1.37)
Who have ever been asked about firearms in their own homes11% versus 11%0.99 (0.66, 1.50)10% versus 11%0.98 (0.64, 1.50)
Who are concerned about the danger of firearms when their children visit a friend or neighbor’s home38% versus 46%1.18 (1.00, 1.41)48% versus 56%1.08 (0.93, 1.24)

Note. PR: prevalence ratio, CI: confidence interval. All models are adjusted for sex, marital status (married versus not married), age, race/ethnicity (White, non-Hispanic versus all else), and educational attainment (high school or less versus any postsecondary education).