Master Franchising as Foreign Entry Mode: Evidences from the Spanish Franchise System

Table 3

Correlation matrix.

	Master	Procedure	Duration	Cost	Transparen	Market	Geodist	Cultdist	Activity	Brand	Outlets	Countries
Master	1.000	0.009	0.190	0.104	−0.025	−0.018	0.051	0.088	0.064	0.201	−0.233	−0.136
Procedure		1.000	0.704	−0.515	−0.601	−0.432	−0.343	−0.797	0.174	0.059	−0.082	−0.197
Duration			1.000	−0.478	−0.500	−0.530	−0.233	−0.493	0.111	−0.111	−0.104	−0.184
Cost				1.000	0.588	0.322	−0.039	0.272	0.054	−0.143	−0.038	0.008
Transparen					1.000	0.902	0.210	0.676	−0.219	0.022	0.055	0.112
Market						1.000	0.317	0.571	−0.203	0.118	0.060	0.089
Geodist							1.000	0.624	−0.034	0.122	0.071	0.052
Cultdist								1.000	−0.199	0.115	0.162	0.193
Activity									1.000	−0.265	−0.406	−0.604
Brand										1.000	0.658	0.617
Outlets											1.000	0.695
Countries												1.000