Master Franchising as Foreign Entry Mode: Evidences from the Spanish Franchise System

Table 4

Regression analysis results.

Variables	Regression coefficient	𝑃-value	Tolerance	VIF
Constant	12,934	0,266
Geodist	−0,001	0,343	0,163	5,790
Cultdist	−0,453	0,612	0,438	6,431
Countries	0,036	0,693	0,138	7,248
Outlets	−0,005	0,086	0,152	6,558
Transparen	−6,219	0,036	0,101	7,641
Market	−0,807	0,039	0,170	6,494
Procedure	5,529	0,055	0,192	7,890
Duration	0,020	0,010	0,166	6,011
Cost	0,613	0,022	0,120	8,323
Brand	0,100	0,151	0,226	4,428
Activity	0,077	0,981	0,353	2,832
	Dependent Variable: MASTER
	𝑅^2: 0.822
	Adj. 𝑅^2: 0.676
	𝐹=28.816, 𝑃=0.143