Evaluation of the ASK Campaign in Two Midwestern Cities

Table 2

Reported exposure to the ASK campaign.

	Pre-campaign survey		Post-campaign survey
	Intervention city (400)	Control city (400)	Intervention city (400)	Control city (400)
Unaided recall of FILES, a fictional campaign	<1% (3)	<1% (2)	<1% (3)	<1% (3)
Unaided recall of the ASK campaign	7% (27)	6% (24)	15% (58)	5% (19)
Indicated that ASK campaign related to firearm safety	0% (0)	<1% (1)	7% (28)	<1% (2)
Aided recall of the ASK Campaign			30% (118)	6% (24)