Evaluation of the ASK Campaign in Two Midwestern Cities
Table 4
Attitudes, beliefs, and practices following the ASK campaign, by campaign recall (post-campaign, intervention city), .
Percentageā¦
Have you seen or heard the message: ASKāIs there a gun where your child plays?
Yes ()
No ()
Who feel it is a good idea to ask whether there is a gun present before their child spends time in someone elseās home
74%
69%
Who are concerned about the danger of firearms when their child visits a friend or neighborās home
56%*
42%
Who have ever asked about guns in homes their children visit
40%*
26%
Who, if they knew a gun was present in a home their children visit, would either confirm that it was stored safely or would not let their children visit the home
92%
88%
Who would feel uncomfortable if a parent asked them about guns in their home
9%
13%
Who believe that most parents would not mind being asked about guns in the home
53%
53%
Who say they are likely to ask about a gun in the home in the future
81%
72%
Note. Analyses are restricted post-campaign survey results from residents of the intervention city.
*The difference in proportions from the pre- to post-campaign survey was statistically significant at .