Evaluation of the ASK Campaign in Two Midwestern Cities

Table 4

Attitudes, beliefs, and practices following the ASK campaign, by campaign recall (post-campaign, intervention city), 𝑛=400.

Percentage…	Have you seen or heard the message: ASK—Is there a gun where your child plays?
	Yes (𝑛=118)	No (𝑛=270)
Who feel it is a good idea to ask whether there is a gun present before their child spends time in someone else’s home	74%	69%
Who are concerned about the danger of firearms when their child visits a friend or neighbor’s home	56%*	42%
Who have ever asked about guns in homes their children visit	40%*	26%
Who, if they knew a gun was present in a home their children visit, would either confirm that it was stored safely or would not let their children visit the home	92%	88%
Who would feel uncomfortable if a parent asked them about guns in their home	9%	13%
Who believe that most parents would not mind being asked about guns in the home	53%	53%
Who say they are likely to ask about a gun in the home in the future	81%	72%

Note. Analyses are restricted post-campaign survey results from residents of the intervention city.
*The difference in proportions from the pre- to post-campaign survey was statistically significant at 𝑃<0.05.