Research Article

Risk-Averse Newsvendor Model with Strategic Consumer Behavior

Table 1

Notions used in this paper.

Product cost
Customer valuation
Retail price
RE equilibrium price for risk-neutral retailer
RE equilibrium price for risk-averse retailer
Salvage price
Order quantity
Optimal ordering quantity for risk-averse newsvendor model with myopic customers
RE equilibrium ordering quantity for risk-neutral retailer
RE equilibrium ordering quantity for risk-averse retailer
pdf and cdf of the distribution of stochastic demand
Profit function
Newsvendor’s utility function