Modeling and Analysis of New Products Diffusion on Heterogeneous Networks
Table 1
Parameters of model 1.
Parameters
Description
The fraction of individuals who have not been aware of the product obtained the new product information from informative advertisements in the awareness stage
The effective transmission coefficient between communities and in the awareness stage
The effective transmission coefficient between communities and in the awareness stage
The effective transmission coefficient between communities and in the decision-making stage
The rate at which individuals in awareness class forget the information of the product
The coefficient of discontinuance rate of adopters
The fraction of individuals who have been aware of the product turned to be adopters owing to persuasive advertisements in the decision-making stage
