Exposure to Celebrity-Endorsed Small Cigar Promotions and Susceptibility to Use among Young Adult Cigarette Smokers

Table 2

Multivariate logistic regression analyses predicting small cigar susceptibility.

Predictor	OR (95% CI) for intention to smoke celebrity endorsed small cigar	P	OR (95% CI) for intention to smoke other small cigars	P
Current cigarette use	—		2.55 (0.94, 6.89)
Current cigar use	5.08 (1.23, 21.08)	*	4.22 (1.05, 16.93)	*
Current small cigar use	3.30 (1.24, 8.74)	*	17.55 (3.87, 79.69)	***
Exposure to celebrity-endorsed small cigar advertisements	3.64 (1.06, 12.54)	*	1.99 (0.81, 4.95)

∗P < .05, ∗∗P < .01, ∗∗∗P <.001.