Food Marketing Targeting Youth and Families: What Do We Know about Stores Where Moms Actually Shop?

Table 1

Claim examples.

Claim type	Examples	Food type
Nutrition	Low-fat snack	Candy
	Can help lower cholesterol	Cereal
	38% less fat	Dairy
	No sugar added	Other snacks
	No trans fat	Salty snacks
Taste	Long-lasting flavor	Candy
	Rocks your mouth	Cereal
	Flavor blasted	Cookies and crackers
	Famous taste	Prepared foods
	Bursting with 35% more flavor	Salty snacks
	Crisp, clean, and refreshing	Soda
Fun	Made for fun	Breads and pastries
	A little fun any time	Candy
	Joy of snacking	Cereal
	Great tasting fun	Juice
	Fuel the fun	Peanut butter and jelly
Suggested use	Freeze n' go	Dairy
	Add to salad	Fruits and vegetables
	Perfect snack	Fruits and vegetables
Convenience	Two to go—save one for later	Candy
	To go	Cookies and crackers
	Ready to eat	Fruits and vegetables
	Just heat and enjoy	Prepared foods