Research Article
Understanding Barriers and Facilitators to Healthy Eating and Active Living in Rural Communities
Table 1
Themes and subthemes identified through focus groups.
| Barriers to physical activity | | Lack of time and competing priorities | | Competition with activities that promote sedentary behavior | | Social norms and stigma | | Built environment barriers and geographic isolation | | Facilitators to physical activity | | Building physical activity into daily routines | | Social support | | Affordable and accessible fitness venues | | Barriers to healthy eating | | Lack of time and competing priorities | | Cost of healthy food | | Adjusting habits to favor a healthier diet | | Food environment barriers and geographic isolation | | Difficulty avoiding unhealthy food at community venues or | | gatherings | | Facilitators to healthy eating | | Ability to grow and produce food | | Access to farmers’ markets and farm shares | |
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