Table 1: Key informant interview domains with sample questions.

DomainSample questions

Process of offering the coveragePlease describe the process used to roll out the new coverage in your organization
 (1) What steps are involved in launching it?
 (2) What steps have you completed?
 (3) Who is leading/led the initiative?
 (4) Who structured the roll-out process?
 (5) Please describe your roll-out process to providers
 (6) Please describe your roll-out process to eligible beneficiaries
 (7) What aspects of the rollout have gone well?
 (8) What aspects of the rollout have not gone well?
 (9) What, if any, additional barriers do you anticipate?

Enrollment process for familiesAccording to your survey, there is (is not) some type of application/precertification process required.
Follow-up questions:
 (a) If yes, please describe the process
 (b) Did your company have to create or modify any systems in order to handle this process? Please describe

Marketing efforts(1) Have you received feedback from beneficiaries regarding your marketing/outreach activities?
 (a) If yes, what comments have you received?
(2) Have you received feedback from your providers/employer groups regarding your marketing/outreach activities?
 (a) If yes, what comments have you received?

Engaging providers(1) How do you regularly communicate with providers?
(2) Are your dietitians a contracted provider?
(3) Did you already have enough dietitians in the network, or did you have to contract more? Approximately how many?

Engaging familiesIn addition to the marketing materials described in your survey, please describe any additional approach(es) you are using to engage, inform, and/or educate families. (Read through all prompts)
 (a) Telephone prompts
 (b) Beneficiary incentives
 (c) Internet
 (d) Other