Research Article
Experimental Evidence on the Impact of Food Advertising on Children’s Knowledge about and Preferences for Healthful Food
Table 1
Matched pairs of food cards based in part on Kopelman et al. [
37].
| Number | “Relatively healthy” | “Relatively unhealthy” |
| 1 | Sugar-free cereals (all kinds of sugar-free cereals) | Sugared cereals (including chocolate or crunchy cereals) | 2 | Water (all kinds of drinking water) | Coke (all kinds of coke) | 3 | Pasta (all types of noodle with home-made tomato sauce) | Pot noodle (all types of instant pasta soups or prepared pasta) | 4 | Cereal bar (low in sugar) | Chocolate bar (whole milk chocolate) | 5 | Roast beef (all types of fatless roast) | Beef burger | 6 | Strawberry yoghurt (all types of fruit yogurt, curd cheese, or buttermilk) | Strawberry cake (all types of fruit cakes) | 7 | Whole meal bread (all types of whole meal bread) | White bread (all kinds, including ciabatta, baguette, white toast) | 8 | Orange juice (100%) (all 100% fruit juices) | Orange squash (all types of fruit squash) | 9 | Potato (boiled or baked) | French fries (also fried potatoes, hash browns) | 10 | Orange (all types of fruits) | Orange ice (all types of fruit ice popsicles/lollipops) |
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