Table 2: Role of commercials on food knowledge and preferences: OLS/probit estimates.

Knowledge (1–10) OLSKnowledge (>6, dummy) ProbitPreferences (1–10) OLSPreferences (>6, dummy) Probit

(A) Parental norms and attitudes

H1: attitudes towards ads (parents): usefulness and credibility.
H1: attitudes towards ads (parents): effects of ads−.112−.*.272*
H2: discussing TV programs with child−.181.017−.211−.195−.107−.108

(B) Physical environment

H3: TV consumption (hours per day).
H3: bedroom equipment−.286−.457.301.327.120.206

(C) Advertising

H4: credibility dimension−.031−.031−.034−.032−.056*−.055*
H4: suspiciousness dimension.018−.054.027.025−.016−.015
H4: entertainment dimension−.087***−.097*−.049−.041−.022−.021

(D) Food knowledge

H5: food knowledge.090.191

-value/Wald 7.7328.521.101.1317.0217.68

Robust standard errors in parentheses; control variables are sex and age of child, parental education (ISCED), and country dummies. Reference category for age is 9 years and for countries, Belgium.
; ; .
OLS: ordinary least squares estimator.