Table 2: Role of commercials on food knowledge and preferences: OLS/probit estimates.

Knowledge (1–10) OLSKnowledge (>6, dummy) ProbitPreferences (1–10) OLSPreferences (>6, dummy) Probit
(1)(2)(3)(4)(5)(6)

(A) Parental norms and attitudes

H1: attitudes towards ads (parents): usefulness and credibility.071.036.014.008.089.088
(.123)(.291)(.243)(.242)(.148)(.148)
H1: attitudes towards ads (parents): effects of ads−.112−.160.266.276.271*.272*
(.106)(.224)(.254)(.255)(.149)(.148)
H2: discussing TV programs with child−.181.017−.211−.195−.107−.108
(.191)(.433)(.349)(.351)(.228)(.229)

(B) Physical environment

H3: TV consumption (hours per day).061.268.145.140.049.048
(.116)(.220)(.191)(.193)(.130)(.130)
H3: bedroom equipment−.286−.457.301.327.120.206
(.185)(.386)(.432)(.440)(.242)(.243)

(C) Advertising

H4: credibility dimension−.031−.031−.034−.032−.056*−.055*
(.021)(.041)(.051)(.052)(.033)(.033)
H4: suspiciousness dimension.018−.054.027.025−.016−.015
(.024)(.056)(.059)(.059)(.036)(.036)
H4: entertainment dimension−.087***−.097*−.049−.041−.022−.021
(.027)(.051)(.059)(.063)(.038)(.038)

(D) Food knowledge

H5: food knowledge.090.191
(.159)(.468)

Observations204204204204204204
.276.184.080.081.069.069
-value/Wald 7.7328.521.101.1317.0217.68
value.000.008.360.334.255.280

Robust standard errors in parentheses; control variables are sex and age of child, parental education (ISCED), and country dummies. Reference category for age is 9 years and for countries, Belgium.
; ; .
OLS: ordinary least squares estimator.