Table 3: Role of commercials on diet: OLS.

YHEIRelative sugar intakeRelative fat intake
(1)(2)(3)(4)(5)(6)

(A) Parental norms and attitudes

H1: attitudes towards ads (parents): usefulness and credibility.177.2281.3551.214−.904−1.584
(.800)(.869)(1.190)(1.320)(.960)(1.040)
H1: attitudes towards ads (parents): effects of ads−.966−1.298*.941.5233.388*2.682*
(.674)(.778)(1.140)(1.370)(1.040)(1.190)
H2: discussing TV programmes with child1.2701.443−.565.725−2.800*−2.640
(1.190)(1.390)(1.600)(1.950)(1.380)(1.620)

(B) Physical environment

H3: TV consumption (hours per day)−.843−.941.792.809.3341.034
(.658)(.748)(1.030)(1.160)(.908)(1.010)
H3: bedroom equipment−.341−.2073.354*3.106−1.505−.922
(1.190)(1.350)(1.790)(1.970)(1.540)(1.760)

(C) Advertising

H4: credibility dimension−.234−.301*.735***.534**.343.264
(.144)(.154)(.216)(.246)(.210)(.234)
H4: suspiciousness dimension.100−.013.079.272.031.303
(.170)(.197)(.240)(.272)(.214)(.238)
H4: entertainment dimension.413***.397***.097.031−.124−.224
(.159)(.192)(.295)(.345)(.241)(.281)

(D) food knowledge and preferences

H5: food knowledge.290−.346.478
(.590)(.895)(.701)
H5: food preference−.393.301.202
(.239)(.351)(.295)

Observations216183235200235200
.147.178.143.152.143.166
-value/Wald 3.242.782.932.782.222.03
value.000.000.000.000.008.013

Robust standard errors in parentheses; control variables are sex and age of child, parental education (ISCED), and country dummies. Reference category for age is 9 years and for countries Belgium.
; ; .
OLS: ordinary least squares estimator.