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Journal of Obesity
Volume 2014 (2014), Article ID 573928, 9 pages
http://dx.doi.org/10.1155/2014/573928
Research Article

Reaching Perinatal Women Online: The Healthy You, Healthy Baby Website and App

1School of Dentistry, University of Western Australia, Perth, WA 6009, Australia
2School of Exercise and Health Science, Edith Cowan University, Joondalup, WA 6027, Australia
3Child Health Promotion Research Centre, Edith Cowan University, Joondalup, WA 6027, Australia
4Health Promotion Evaluation Unit, University of Western Australia, Perth, WA 6009, Australia

Received 16 October 2013; Revised 9 February 2014; Accepted 16 March 2014; Published 28 April 2014

Academic Editor: Claire Stocker

Copyright © 2014 Lydia Hearn et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

Overwhelming evidence reveals the close link between unwarranted weight gain among childbearing women and childhood adiposity. Yet current barriers limit the capacity of perinatal health care providers (PHCPs) to offer healthy lifestyle counselling. In response, today’s Internet savvy women are turning to online resources to access health information, with the potential of revolutionising health services by enabling PHCPs to guide women to appropriate online resources. This paper presents the findings of a project designed to develop an online resource to promote healthy lifestyles during the perinatal period. The methodology involved focus groups and interviews with perinatal women and PHCPs to determine what online information was needed, in what form, and how best it should be presented. The outcome was the development of the Healthy You, Healthy Baby website and smartphone app. This clinically-endorsed, interactive online resource provides perinatal women with a personalised tool to track their weight, diet, physical activity, emotional wellbeing, and sleep patterns based on the developmental stage of their child with links to quality-assured information. One year since the launch of the online resource, data indicates it provides a low-cost intervention delivered across most geographic and socioeconomic strata without additional demands on health service staff.