Prioritization of the Factors Affecting Bank Efficiency Using Combined Data Envelopment Analysis and Analytical Hierarchy Process Methods

Table 5

Prioritization of factors affecting performance (efficiency) in the field of customers using AHP and DEA methods.

AHP method		DEAHP method
(1) To meet new needs of customers	0.2578	(1) To meet new needs of customers	0.3364
(2) Improvement of quality and speed of services	0.1683	(2) Improvement of quality and speed of services	0.1615
(3) Knowledge, expertise, and personnel accountability	0.1494	(3) Knowledge, expertise, and personnel accountability	0.1284
(4) Customer orientation and providing an appropriate image	0.1237	(4) Increased interest on deposits	0.1146
(5) Increased interest on deposits	0.1162	(5) Customer orientation and providing an appropriate image	0.1010
(6) Adjustment of the loans’ rate	0.1098	(6) Adjustment of the loans’ rate	0.926
(7) Suitability of the location, structure, and layout of branches	0.0749	(7) Suitability of the location, structure, and layout of branches	0.652