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Mathematical Problems in Engineering
Volume 2012 (2012), Article ID 971303, 14 pages
http://dx.doi.org/10.1155/2012/971303
Research Article

A Hybrid Network Model to Extract Key Criteria and Its Application for Brand Equity Evaluation

Department of Business Administration, Chung Yuan Christian University, 200 Chung Pei Road, Zhongli 32023, Taiwan

Received 23 February 2012; Revised 16 May 2012; Accepted 21 May 2012

Academic Editor: Jung-Fa Tsai

Copyright © 2012 Chin-Yi Chen and Chung-Wei Li. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

How to Cite this Article

Chin-Yi Chen and Chung-Wei Li, “A Hybrid Network Model to Extract Key Criteria and Its Application for Brand Equity Evaluation,” Mathematical Problems in Engineering, vol. 2012, Article ID 971303, 14 pages, 2012. doi:10.1155/2012/971303