A Hybrid Network Model to Extract Key Criteria and Its Application for Brand Equity Evaluation

Table 2

15 × 15 degree of substitution matrices between criteria.

	x 1	x 2	x 3	x 4	x 5	x 6	x 7	x 8	x 9	x 10	x 11	x 12	x 13	x 14	x 15
x 1	1	2	2	2	2	0	0	2	1	0	2	2	2	2	0
x 2	2	1	0	0	2	2	0	0	2	0	2	2	2	2	0
x 3	2	0	1	2	2	0	0	2	2	0	0	2	2	2	0
x 4	2	0	2	1	2	0	0	2	2	1	0	0	2	0	2
x 5	2	2	2	0	1	0	0	2	2	0	0	2	2	2	0
x 6	2	2	0	0	2	1	0	2	2	0	2	2	2	2	0
x 7	0	2	0	0	0	0	1	0	0	0	2	0	0	0	2
x 8	2	0	2	0	2	0	0	1	2	0	2	2	2	2	0
x 9	2	0	0	0	0	0	0	2	1	0	2	2	2	2	0
x 10	0	0	0	2	0	0	0	0	0	1	0	0	0	0	2
x 11	1	1	0	0	0	0	0	2	2	0	1	2	2	1	2
x 12	2	2	2	2	2	2	2	2	2	2	2	1	2	2	2
x 13	2	2	0	0	0	0	0	2	1	0	2	2	1	2	0
x 14	2	1	0	0	2	0	0	2	2	0	2	2	0	1	0
x 15	0	0	0	2	0	0	0	0	0	1	0	2	0	0	1