Research Article
Analyzing Lifestyle and Consumption Pattern of Hire Groups under Product Service Systems in Taiwan
Table 10
Distribution of the demographics of different groups.
| | Item | Cluster 1
Simple financial
management | Cluster 2
Environment and
taste | Cluster 3
Fashionable and
flexible | Cluster 4
Careful purchase | Cluster 5
Smart
consumption | Number of
people (%) | Number of
people (%) | Number of
people (%) | Number of
people (%) | Number of
people (%) |
| | Gender | | | | | | | Male | 17 (8.6%) | 18 (9.1%) | 22 (11.1%) | 9 (4.5%) | 13 (6.6%) | | Female | 35 (17.7%) | 20 (10.1%) | 40 (20.2%) | 6 (3.0%) | 18 (9.1%) | | Age | | | | | | | Less than 18 years old | 0 (0.0%) | 0 (0.0%) | 0 (0.0%) | 0 (0.0%) | 0 (0.0%) | | 18–24 years old | 18 (9.1%) | 5 (2.5%) | 8 (4.0%) | 10 (5.1%) | 8 (4.0%) | | 25–30 years old | 11 (5.6%) | 11 (5.6%) | 6 (3.0%) | 2 (1.0%) | 6 (3.0%) | | 31–40 years old | 9 (4.5%) | 12 (6.1%) | 15 (7.6%) | 0 (0.0%) | 5 (2.5%) | | 41–50 years old | 8 (4.0%) | 8 (4.0%) | 23 (11.6%) | 1 (0.5%) | 7 (3.5%) | | 51–60 years old | 5 (2.5%) | 2 (1.0%) | 8 (4.0%) | 2 (1.0%) | 4 (2.0%) | | More than 60 years old | 1 (0.5%) | 0 (0.0%) | 2 (1.0%) | 0 (0.0%) | 1 (0.5%) | | Educational level | | | | | | | Elementary school (and below) | 0 (0.0%) | 0 (0.0%) | 0 (0.0%) | 0 (0.0%) | 0 (0.0%) | | Junior high school | 0 (0.0%) | 0 (0.0%) | 0 (0.0%) | 0 (0.0%) | 0 (0.0%) | Senior high school
and vocational school | 3 (1.5%) | 3 (1.5%) | 8 (4.0%) | 0 (0.0%) | 1 (0.5%) | University
(including college) | 35 (17.7%) | 22 (11.1%) | 36 (18.2%) | 10 (5.1%) | 18 (9.1%) | Graduate school
(and above) | 14 (7.1%) | 13 (6.6%) | 18 (9.1%) | 5 (2.5%) | 12 (6.1%) | | Annual income | | | | | | | Less than 0.3 million NTD | 20 (10.1%) | 5 (2.5%) | 10 (5.1%) | 10 (5.1%) | 9 (4.5%) | | 0.31~0.5 million NTD | 7 (3.5%) | 9 (4.5%) | 9 (4.5%) | 2 (1.0%) | 5 (2.5%) | | 0.51~0.8 million NTD | 14 (7.1%) | 11 (5.6%) | 9 (4.5%) | 0 (0.0%) | 5 (2.5%) | | 0.81~1 million NTD | 5 (2.5%) | 6 (3.0%) | 13 (6.6%) | 1 (0.5%) | 4 (2.0%) | | 1.01~1.2 million NTD | 5 (2.5%) | 1 (0.5%) | 10 (5.1%) | 0 (0.0%) | 2 (1.0%) | | More than 1.21 million NTD | 1 (0.5%) | 6 (3.0%) | 11 (5.6%) | 2 (1.0%) | 6 (3.0%) | | Occupation | | | | | | | Student | 13 (6.6%) | 4 (2.0%) | 4 (2.0%) | 9 (4.5%) | 8 (4.0%) | | Public official | 1 (0.5%) | 0 (0.0%) | 1 (0.5%) | 0 (0.0%) | 0 (0.0%) | | Service industry | 6 (3.0%) | 4 (2.0%) | 8 (4.0%) | 1 (0.5%) | 2 (1.0%) | | Self-employed | 1 (0.5%) | 0 (0.0%) | 0 (0.0%) | 0 (0.0%) | 2 (1.0%) | | Labor industry | 9 (4.5%) | 9 (4.5%) | 14 (7.1%) | 3 (1.5%) | 4 (2.0%) | Agricultural, forestry,
fishery, and husbandry | 0 (0.0%) | 0 (0.0%) | 0 (0.0%) | 0 (0.0%) | 0 (0.0%) | | Professional personnel | 10 (5.1%) | 12 (6.1%) | 20 (10.1%) | 0 (0.0%) | 12 (6.1%) | | Housewife | 0 (0.0%) | 0 (0.0%) | 1 (0.5%) | 0 (0.0%) | 0 (0.0%) | | Unemployed | 1 (0.5%) | 1 (0.5%) | 0 (0.0%) | 0 (0.0%) | 0 (0.0%) | | Retired | 1 (0.5%) | 1 (0.5%) | 1 (0.5%) | 0 (0.0%) | 1 (0.5%) | | Others | 10 (5.1%) | 7 (3.5%) | 13 (6.6%) | 2 (1.0%) | 2 (1.0%) | | Residential places | | | | | | | Northern Taiwan | 43 (21.7%) | 29 (14.6%) | 55 (27.8%) | 10 (5.1%) | 22 (11.1%) | | Central Taiwan | 5 (2.5%) | 7 (3.5%) | 2 (1.0%) | 4 (2.0%) | 7 (3.5%) | | Southern Taiwan | 3 (1.5%) | 2 (1.0%) | 4 (2.0%) | 1 (0.5%) | 1 (0.5%) | | Eastern Taiwan | 0 (0.0%) | 0 (0.0%) | 0 (0.0%) | 0 (0.0%) | 0 (0.0%) | | Offshore islands | 0 (0.0%) | 0 (0.0%) | 0 (0.0%) | 0 (0.0%) | 0 (0.0%) | | Other | 1 (0.5%) | 0 (0.0%) | 1 (0.5%) | 0 (0.0%) | 1 (0.5%) |
| | Total | 52 (26.3%) | 38 (19.2%) | 62 (31.3%) | 15 (7.6%) | 31 (15.7%) |
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