Research Article
Analyzing Lifestyle and Consumption Pattern of Hire Groups under Product Service Systems in Taiwan
Table 8
ANOVA clustering significance test of 2, 4, and 5 clusters.
| | 7 factors | 2 clusters | 4 clusters | 5 clusters |
| | Fashionable | 0.585 | 0.000 | 0.000 | | Stable and cautious | 0.000 | 0.000 | 0.000 | | Unique taste | 0.000 | 0.000 | 0.000 | | Strict budgeting | 0.000 | 0.000 | 0.000 | | Environmental | 0.000 | 0.000 | 0.000 | | Interactive consumption | 0.042 | 0.110 | 0.038 | | Economic and flexible | 0.022 | 0.000 | 0.000 |
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