An ISM Based Approach for Product Innovation Using a Synthesized Process

Table 1

The high value elements from weighted calculation.

S (social change)					E (economic trend)					T (technology innovation)
Elements				Scores	Elements				Scores	Elements				Scores
1	Virtual community	6	2	12	1	Cargo variety	4	2	8	1	Replace the internal combustion engine	2	1	2
2	Otaku culture	5	4	20	2	Services commercialization	5	5	25	2	Mobile network	5	5	25
3	Fashion pursuit	3	2	6	3	Virtual currency	4	4	16	3	Cloud technology	5	4	20
4	Logistics service	5	5	25	4	Energy price rising	4	3	12	4	Electric vehicles	3	5	15
5	Popularity of internet	5	1	5	5	Working hours increasing	2	1	2	5	Energy-saving	1	5	5
6	Internet shopping	6	4	24	6	Parity of 3C products	3	3	9
7	Convenience store services	4	3	12