Equilibrium Model of Discrete Dynamic Supply Chain Network with Random Demand and Advertisement Strategy

Table 2

Basic parameters in the closed-loop supply chain network figure.

Notation	Definition
	Raw material conversion rate
	A typical period,
	A typical supplier,
	A typical manufacturer,
	A typical retailer,
	A typical demand market,
>0	The unit cost of product shortage of retailer
>0	The unit cost of product excess of retailer
	Advertising investment ratio shared by manufacturer