Comparing the State-of-the-Art Efficient Stated Choice Designs Based on Empirical Analysis

Table 2

Optimal orthogonal choice design for 3 alternatives with 3 binary attributes.

Choice situation	Alternative 1			Alternative 2			Alternative 3
	𝑋1	𝑋2	𝑋3	𝑋1	𝑋2	𝑋3	𝑋1	𝑋2	𝑋3
1	0	0	0	1	1	0	0	0	1
2	0	1	1	1	0	1	0	1	0
3	1	0	1	0	1	1	1	0	0
4	1	1	0	0	0	0	1	1	1