Research Article
A Web-Based Tool for Product Ideas Screening and Lifestyle Analysis
Table 2
The verification of hypotheses in the selection of design proposals.
| Tests | Research hypotheses | value | Test result |
| Total test | H1: the model is significant. | <.0001* | Significant |
| Marginal test of attractiveness | H1: the model of attractiveness is significant. | <.0001* | Significant, | Paired test of attractiveness | H1: there exist significant differences in attractiveness between every two ideas. | | See Table 3 | Contrast test of attractiveness | H1: there exist significant differences in attractiveness between ideas. | <.0001 | Significant |
| Marginal test of cultural creativity | H1: the model of cultural creativity is significant. | <.0001* | Significant, | Paired test of cultural creativity | H1: there exist significant differences in cultural creativity between every two ideas. | | See Table 3 | Contrast test of cultural creativity | H1: there exist significant differences in cultural creativity between ideas. | <.0001* | Significant |
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