Research Article
A Web-Based Tool for Product Ideas Screening and Lifestyle Analysis
Table 3
The pairwise comparison of three design proposals along
axis (attractiveness) and
axis (cultural creativity).
| IDEA | LSMEAN | Group | 1 | 2 | 3 |
| 1 | 4.43 | 1 | | <.0001 | .7470 | 2 | 10.54 | 2 | <.0001* | | <.0001 | 3 | 4.60 | 3 |
.7470 | <.0001* | |
| IDEA | LSMEAN | Group | 1 | 2 | 3 |
| 1 | 2.69 | 1 | | <.0001 | .1471 | 2 | 9.34 | 2 | <.0001* | | <.0001 | 3 | 3.45 | 3 | .1471 | <.0001* | |
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