A Web-Based Tool for Product Ideas Screening and Lifestyle Analysis

Table 3

The pairwise comparison of three design proposals along axis (attractiveness) and axis (cultural creativity).

IDEA	LSMEAN	Group	1	2	3
1	4.43	1		<.0001	.7470
2	10.54	2	<.0001*		<.0001
3	4.60	3	.7470	<.0001*
IDEA	LSMEAN	Group	1	2	3
1	2.69	1		<.0001	.1471
2	9.34	2	<.0001*		<.0001
3	3.45	3	.1471	<.0001*