Research Article
A Web-Based Tool for Product Ideas Screening and Lifestyle Analysis
Table 6
Tests of hypotheses for life style factors.
| Items of tests | Research hypotheses | value | Test result |
| Total test | H1: the model is significant | <.0001* | Significant |
| Marginal test of public activity enthusiastic | H1: the model of public activity enthusiastic is significant. | <.0001* | Significant | Paired test of public activity enthusiastic | H1: there exist significant differences in public activity enthusiastic between every two groups in the target market. | | See Table 7 | Contrast test of public activity enthusiastic | H1: there exist significant differences in public activity enthusiastic between life style groups. | <.0001* | Significant |
| Marginal test of earnest in life | H1: the model of earnest in life is significant. | <.0001* | Significant | Paired test of earnest in life | H1: there exist significant differences in earnest in life between every two groups in the target market. | | See Table 7 | Contrast test of earnest in life | H1: there exist significant differences in earnest in life between life style groups. | <.0001* | Significant |
| Marginal test of Lohas fashion | H1: the model of Lohas fashion is significant. | <.0001* | Significant | Paired test of Lohas fashion | H1: there exist significant differences in Lohas fashion between every two groups in the target market. | | See Table 7 | Contrast test of Lohas fashion | H1: there exist significant differences in Lohas fashion between life style groups. | <.0001* | Significant |
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