Mathematical Problems in Engineering

Research Article

A Web-Based Tool for Product Ideas Screening and Lifestyle Analysis

Tests of hypotheses for life style factors.


Items of tests	Research hypotheses	value	Test result

Total test	H₁: the model is significant	<.0001*	Significant

Marginal test of public activity enthusiastic	H₁: the model of public activity enthusiastic is significant.	<.0001*	Significant
Paired test of public activity enthusiastic	H₁: there exist significant differences in public activity enthusiastic between every two groups in the target market.		See Table 7
Contrast test of public activity enthusiastic	H₁: there exist significant differences in public activity enthusiastic between life style groups.	<.0001*	Significant

Marginal test of earnest in life	H₁: the model of earnest in life is significant.	<.0001*	Significant
Paired test of earnest in life	H₁: there exist significant differences in earnest in life between every two groups in the target market.		See Table 7
Contrast test of earnest in life	H₁: there exist significant differences in earnest in life between life style groups.	<.0001*	Significant

Marginal test of Lohas fashion	H₁: the model of Lohas fashion is significant.	<.0001*	Significant
Paired test of Lohas fashion	H₁: there exist significant differences in Lohas fashion between every two groups in the target market.		See Table 7
Contrast test of Lohas fashion	H₁: there exist significant differences in Lohas fashion between life style groups.	<.0001*	Significant