The Impact of Mobile TradeManager on Fashion Product Sales: From Usability Perspective

Table 2

Item loading, AVE, and CR.

Construct	Cronbach 𝛼	Item loadings	AVE	CR
PMD	0.862	0.698–0.789	0.552	0.747
PEN	0.896	0.800–0.901	0.860	0.899
SN	0.803	0.685–0.886	0.615	0.826
WAP	0.925	0.746–0.806	0.609	0.926
NET	0.868	0.712–0.934	0.709	0.878
USA	0.888	0.688–0.842	0.583	0.893
BI	0.880	0.823–0.876	0.706	0.878
SE	0.908	0.863–0.885	0.769	0.909

PMD: performance of mobile device; PEN: perceived entertainment; SN: subjective norm; WAP: WAP web sites; NET: wireless networks; USA: usability; BI: behavioral intention; SE: self-efficacy.