|
| Dimensions | Indicators | Item | First-round questionnaire | Second-round questionnaire |
| Mean | Standard deviations | Mean | Standard deviations |
|
| Management-oriented | Product service | Suggestions of different combinations of wedding dress | 4.58 | 0.51 | 4.33 | 0.49 |
| Wedding apparel packaged service | 4.33 | 0.49 | 4.33 | 0.49 |
| Added services of wedding dress products | 3.58 | 0.67 | 4.08 | 0.51 |
| Package/lease contract of wedding dress | 4.42 | 0.51 | 4.83 | 0.39 |
| Consultation of wedding dress patterns | 4.00 | 0.86 | 4.83 | 0.39 |
| Customized wedding dress | 4.75 | 0.45 | 4.83 | 0.39 |
| Product delivery service of wedding dress | 4.33 | 0.49 | 4.92 | 0.29 |
|
| Design-oriented | Information platform | Description of lease items of wedding dress lease | 4.42 | 0.51 | 4.17 | 0.58 |
| Description of lease terms (time and period) of dress | 4.00 | 0.95 | 4.92 | 0.29 |
| Wedding apparel style and opinion platform | 3.58 | 0.79 | 4.92 | 0.29 |
| Description of webpage service items of wedding dress | 4.00 | 0.60 | 4.92 | 0.29 |
| Cooperation between wedding dress lease channels and related wedding enterprises | 3.83 | 0.72 | 4.17 | 0.72 |
| Delivery package service of wedding dress | 4.33 | 0.49 | 4.00 | 0.74 |
| Acquisition of the latest wedding dress information | 4.33 | 0.65 | 4.83 | 0.58 |
| Sales/lease of wedding dress channels | 4.42 | 0.51 | 4.83 | 0.58 |
| Description of rentals of wedding dress | 4.58 | 0.51 | 4.83 | 0.58 |
|
| Use-oriented | Maintenance and recycling | Reduction of cost and creative old wedding dress | 4.42 | 0.51 | 4.83 | 0.58 |
| Regular cleaning and maintenance of wedding dress | 4.33 | 0.65 | 4.92 | 0.29 |
| Calculation of cleaning expenses of wedding dress | 4.67 | 0.49 | 4.83 | 0.58 |
| Regular elimination of wedding dress to maintain high quality | 4.42 | 0.51 | 4.83 | 0.58 |
| Wedding dress is sold to performance artists | 4.58 | 0.51 | 4.92 | 0.29 |
| Wedding apparel second-hand auction/donation | 4.33 | 0.49 | 4.25 | 0.75 |
|
| Consumption-oriented | Sales market | Wedding apparel store sales/rental | 4.58 | 0.51 | 4.75 | 0.62 |
| Discounts of wedding dress | 4.58 | 0.51 | 4.25 | 0.75 |
| Percentage of lease market of self-service wedding dress companies is higher | 3.67 | 0.65 | 4.33 | 0.65 |
| Percentage of wedding dress lease model is higher | 3.17 | 0.58 | 4.17 | 0.58 |
| Bridal photography and self-service wedding dress have different sales models | 4.58 | 0.51 | 4.25 | 0.62 |
| Irregular invitation of wedding dress advertising endorsers | 4.58 | 0.51 | 4.00 | 0.60 |
| Newly wed customers’ needs for lease market are higher | 4.42 | 0.51 | 4.17 | 0.58 |
| Common customers’ needs for lease market are higher | 4.33 | 0.65 | 4.25 | 0.62 |
| Irregular sending of advertising of wedding dress | 4.58 | 0.51 | 4.00 | 0.60 |
| Discounts for new and old customers | 4.33 | 0.65 | 4.75 | 0.62 |
| Percentage of buyout model of wedding dress is higher | 4.50 | 0.52 | 4.42 | 0.51 |
|
