|
| Items | Indicator weight | Weights within the hierarchy | Total weights | Sort |
|
| Product service | 0.320 (1) | | | |
| Suggestions of different combinations of wedding dress | | 0.205 | 0.057 | 2 |
| Wedding apparel packaged service | | 0.222 | 0.062 | 1 |
| Added services of wedding dress products | | 0.244 | 0.046 | 6 |
| Package/lease contract of wedding dress | | 0.253 | 0.048 | 5 |
| Consultation of wedding dress patterns | | 0.273 | 0.051 | 4 |
| Customized wedding dress | | 0.230 | 0.043 | 7 |
| Product delivery service of wedding dress | | 0.127 | 0.013 | 32 |
|
| Information platform | 0.290 (2) | | | |
| Description of lease items of wedding dress lease | | 0.117 | 0.033 | 11 |
| Description of lease terms (time and period) of dress | | 0.284 | 0.029 | 15 |
| Wedding apparel style and opinion platform | | 0.554 | 0.053 | 3 |
| Description of webpage service items of wedding dress | | 0.228 | 0.022 | 23 |
| Cooperation between wedding dress lease channels and related wedding enterprises | | 0.131 | 0.037 | 10 |
| Delivery package service of wedding dress | | 0.189 | 0.032 | 13 |
| Acquisition of the latest wedding dress information | | 0.123 | 0.021 | 25 |
| Sales/lease of wedding dress channels | | 0.196 | 0.032 | 12 |
| Description of rentals of wedding dress | | 0.193 | 0.031 | 14 |
|
| Maintenance and recycling | 0.150 (4) | | | |
| Reduction of cost and creative old wedding dress | | 0.092 | 0.025 | 21 |
| Regular cleaning and maintenance of wedding dress | | 0.101 | 0.026 | 18 |
| Calculation of cleaning expenses of wedding dress | | 0.164 | 0.026 | 19 |
| Regular elimination of wedding dress to maintain high quality | | 0.152 | 0.025 | 20 |
| Wedding dress is sold to performance artists | | 0.117 | 0.011 | 33 |
| Wedding apparel second-hand auction/donation | | 0.132 | 0.037 | 9 |
|
| Sales market | 0.240 (3) | | | |
| Wedding apparel store sales/rental | | 0.232 | 0.038 | 8 |
| Discounts of wedding dress | | 0.143 | 0.023 | 22 |
| Percentage of lease market of self-service wedding dress companies is higher | | 0.167 | 0.027 | 17 |
| Percentage of wedding dress lease model is higher | | 0.278 | 0.027 | 16 |
| Bridal photography and self-service wedding dress have different sales models | | 0.218 | 0.021 | 24 |
| Irregular invitation of wedding dress advertising endorsers | | 0.131 | 0.013 | 31 |
| Newly wed customers’ needs for lease market are higher | | 0.119 | 0.020 | 26 |
| Common customers’ needs for lease market are higher | | 0.114 | 0.019 | 27 |
| Irregular sending of advertising of wedding dress | | 0.180 | 0.018 | 28 |
| Discounts for new and old customers | | 0.106 | 0.018 | 29 |
| Percentage of buyout model of wedding dress is higher | | 0.101 | 0.016 | 30 |
|
