|
Items | Indicator weight | Weights within the hierarchy | Total weights | Sort |
|
Product service | 0.320 (1) | | | |
Suggestions of different combinations of wedding dress | | 0.205 | 0.057 | 2 |
Wedding apparel packaged service | | 0.222 | 0.062 | 1 |
Added services of wedding dress products | | 0.244 | 0.046 | 6 |
Package/lease contract of wedding dress | | 0.253 | 0.048 | 5 |
Consultation of wedding dress patterns | | 0.273 | 0.051 | 4 |
Customized wedding dress | | 0.230 | 0.043 | 7 |
Product delivery service of wedding dress | | 0.127 | 0.013 | 32 |
|
Information platform | 0.290 (2) | | | |
Description of lease items of wedding dress lease | | 0.117 | 0.033 | 11 |
Description of lease terms (time and period) of dress | | 0.284 | 0.029 | 15 |
Wedding apparel style and opinion platform | | 0.554 | 0.053 | 3 |
Description of webpage service items of wedding dress | | 0.228 | 0.022 | 23 |
Cooperation between wedding dress lease channels and related wedding enterprises | | 0.131 | 0.037 | 10 |
Delivery package service of wedding dress | | 0.189 | 0.032 | 13 |
Acquisition of the latest wedding dress information | | 0.123 | 0.021 | 25 |
Sales/lease of wedding dress channels | | 0.196 | 0.032 | 12 |
Description of rentals of wedding dress | | 0.193 | 0.031 | 14 |
|
Maintenance and recycling | 0.150 (4) | | | |
Reduction of cost and creative old wedding dress | | 0.092 | 0.025 | 21 |
Regular cleaning and maintenance of wedding dress | | 0.101 | 0.026 | 18 |
Calculation of cleaning expenses of wedding dress | | 0.164 | 0.026 | 19 |
Regular elimination of wedding dress to maintain high quality | | 0.152 | 0.025 | 20 |
Wedding dress is sold to performance artists | | 0.117 | 0.011 | 33 |
Wedding apparel second-hand auction/donation | | 0.132 | 0.037 | 9 |
|
Sales market | 0.240 (3) | | | |
Wedding apparel store sales/rental | | 0.232 | 0.038 | 8 |
Discounts of wedding dress | | 0.143 | 0.023 | 22 |
Percentage of lease market of self-service wedding dress companies is higher | | 0.167 | 0.027 | 17 |
Percentage of wedding dress lease model is higher | | 0.278 | 0.027 | 16 |
Bridal photography and self-service wedding dress have different sales models | | 0.218 | 0.021 | 24 |
Irregular invitation of wedding dress advertising endorsers | | 0.131 | 0.013 | 31 |
Newly wed customers’ needs for lease market are higher | | 0.119 | 0.020 | 26 |
Common customers’ needs for lease market are higher | | 0.114 | 0.019 | 27 |
Irregular sending of advertising of wedding dress | | 0.180 | 0.018 | 28 |
Discounts for new and old customers | | 0.106 | 0.018 | 29 |
Percentage of buyout model of wedding dress is higher | | 0.101 | 0.016 | 30 |
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