Research Article

Applying the Fuzzy Analytic Hierarchy Process to Construct the Product Innovative Service System of Wedding Photography Apparel

Table 9

Analysis of number 3 layer fuzzy weight value.

ItemsFuzzy weight valuesDefuzzification weight valuesNormalized weight valueWeight value sortTandem weight valueTandem weight value sort

Product service
Suggestions of different combinations of wedding dress(1.302, 1.648, 2.178)1.7090.22320.0642
Package process service of wedding dress(1.381, 1.643, 2.344)1.7890.23410.0671
Added services of wedding dress products(0.558, 0.632, 0.924)0.7040.09260.02518
Package/lease contract of wedding dress(0.750, 0.993, 1.302)1.0150.13330.0389
Consultation of wedding dress patterns(0.654, 0.974, 1.038)0.8880.11640.03310
Customized wedding dress(0.627, 0.842, 1.091)0.8530.11250.03211
Product delivery service of wedding dress(0.499, 0.718, 0.862)0.6930.09170.02519

Information platform
Description of lease items of wedding dress lease(0.837, 1.120, 1.451)1.1360.11930.02816
Description of lease terms (time and period) of dress(0.546, 0.700, 0.821)0.6890.08790.01827
Wedding dress patterns and opinion platform(0.931, 1.396, 1.436)1.2540.15910.03113
Description of webpage service items of wedding dress(0.559, 0.723, 0.952)0.7450.08970.01728
Cooperation between wedding dress lease channels and related wedding enterprises(0.903, 1.268, 1.528)1.2330.14120.03014
Delivery package service of wedding dress(0.723, 0.823, 1.260)0.9360.11050.02223
Acquisition of the latest wedding dress information(0.637, 0.755, 0.940)0.7780.08880.02125
Sales/lease of wedding dress channels(0.754, 0.979, 1.308)1.0140.11740.02421
Description of rentals of wedding dress(0.705, 0.865, 1.217)0.9290.09060.02224

Maintenance and recycling
Reduction of cost and creative old wedding dress(0.935, 1.158, 1.571)1.2210.18820.03112
Regular cleaning and maintenance of wedding dress(0.834, 1.128, 1.423)1.1290.17430.02815
Calculation of cleaning expenses of wedding dress(0.790, 1.103, 1.331)1.0750.16640.02717
Regular elimination of wedding dress to maintain high quality(0.61, 0.734, 1.0140)0.7860.12150.01926
Wedding dress is sold to performance artists(0.419, 0.614, 0.718)0.5840.09060.01429
Second-hand auction/donation of wedding dress(1.309, 1.541, 2.235)1.6950.26110.0437

Sales market
Sales/lease of wedding dress in physical stores(1.598, 1.892, 2.334)1.6410.17710.0544
Discounts of wedding dress(0.717, 0.956, 1.178)0.9500.07860.0446
Percentage of lease market of self-service wedding dress companies is higher(0.804, 0.944, 1.298)1.0150.10050.0475
Percentage of wedding dress lease model is higher(1.047, 1.158, 1.676)1.2940.13140.0603
Bridal photography and self-service wedding dress have different sales models(0.631, 0.957, 1.025)0.8710.05570.0408
Irregular invitation of wedding dress advertising endorsers(0.696, 0.762, 1.105)0.8540.04390.01232
Newly wed customers’ needs for lease market are higher(1.216, 1.412, 2.013)1.5470.15320.02420
Common customers’ needs for lease market are higher(1.105, 1.535, 1.845)1.4950.14530.02322
Irregular sending of advertising of wedding dress(0.671, 0.805, 1.126)0.8670.04480.01330
Discounts for new and old customers(0.480, 0.708, 0.812)0.6660.036110.01133
Percentage of buyout model of wedding dress is higher(0.631, 0.809, 1.078)0.8400.038100.01331

Source: compiled by this study.