Research Article
Evolving MCDM Applications Using Hybrid Expert-Based ISM and DEMATEL Models: An Example of Sustainable Ecotourism
Table 12
Cause and effect factors identified by ISM model.
| | Model | Dependent | Independent |
| | 1 | A7 (attitude toward website) | A1 (information quality) | | A8 (Attitude toward website usage) | A2 (system quality) |
| | 2 | B4 (subjective norm) | B1 (attitude toward website) | | B7 (engagement behavior) | B2 (attitude toward website usage) | | B8 (engagement consequences) | B5 (environmental concerns) | | | B6 (perceived personal effectiveness) |
| | 3 | C6 (satisfaction and loyalty) | C1 (sharing) | | C7 (empowerment) | C2 (learning) | | C8 (connection and emotional bond) | C3 (co-development) | | C9 (trust and commitment) | C4 (advocating) | | | C5 (socializing) |
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