Research Article

Developing R&D Portfolio Business Validity Simulation Model and System

Table 1

BMC definition and Korean automobile industry patents data text mined keywords.

PillarBMCDefinitionText mined keywords

ProductValue propositionsA value proposition is an overall view of a company's bundle of products and services that are of value to the customer.Product improvement, convenient, safety drive, product satisfaction

Customer interfaceCustomer segmentsThe target customer is a segment of customers a company wants to offer value.Passenger, driver, worker, user, customer
ChannelsA distribution channel is a means of getting in touch with the customer.Circulation, logistics, transaction, network,
CustomerThe relationship describes the kind of link a company establishes between itself and the customer.Community, service, customer management, interface, trust improvement

Infrastructure managementKey activitiesThe value configuration describes the arrangement of activities and resources that are necessary to create value for the customer.Process, activity, productivity, development, problem solving
Key resourcesA capability is the ability to execute a repeatable pattern of actions that is necessary in order to create value for the customer.Environment, support, resource, system, utility
Key partnershipsA partnership is a voluntarily initiated cooperative agreement between two or more companies in order to create value for the customer.Competitor, cooperation, partner, automobile industry, coalition

Financial aspectsCost structureThe cost structure is the representation in money of all the means employed in the business model.Cost decrease, cost reduction, fixed cost, variable cost, technology development cost
Revenue streamThe revenue model describes the way a company makes money through a variety of revenue flows.Benefit, profit, price, payment, rent, licens (ā€œeā€ is omitted for licensing), fee