Explaining Continuance Intention of Fruit and Vegetable Consumption among the Rural Elderly: An Application of the Expectancy Confirmation Model

<div>Basic theoretical model of ECM for continuance intention of consuming F&amp;V among the elderly.</div>

The Scientific World Journal

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Figure 1: Explaining Continuance Intention of Fruit and Vegetable Consumption among the Rural Elderly: An Application of the Expectancy Confirmation Model 

Figure 1 | Explaining Continuance Intention of Fruit and Vegetable Consumption among the Rural Elderly: An Application of the Expectancy Confirmation Model 