Research Article

Differences in Architects and Nonarchitects' Perception of Urban Design: An Application of Kansei Engineering Techniques

Table 5

Factor ordering according to influence on residential choice (regression analysis).

BSEBetatSig.
Nonarchitects

(Constant).163.1251.308.196
Luxury and prestige.485.135.3523.598.001
Peaceful and friendly.474.153.3033.095.003
With charm, emblematic.453.128.3253.535.001
Not multicultural, no immigrants.370.124.2822.986.004
𝑅 = . 7 2 1

Architects

(Constant).334.1262.657.010
With charm, emblematic.803.130.5736.155.000
Luxury and prestige.459.137.3293.351.001
Peaceful and friendly.387.117.3083.292.002
Not multicultural, no immigrants.362.146.2432.481.016
𝑅 = . 7 4 8