Fruit and vegetable consumption in the study population (). One serving of fruit means one medium-sized piece of fruit (banana, apple, etc.) or half cup of raw, cooked or canned fruit, or a half cup of juice from a fruit (not artificially flavoured). One serving of vegetable is one cup of raw, leafy green vegetables, (spinach, salad, etc.), one half cup of other vegetables, cooked or raw (tomatoes, pumpkin, beans, etc.), or half cup of vegetable juice.