Economics Research International

Research Article

Firm’s Decisions Based on Consumers’ Choices in Ecocertified Food Markets

Results of the ordered logit estimation.


Category of factors	Independent variables		Coefficient	Std. error	-statistic	Prob.

Consumers’ characteristics		Consumers’ age	0.161475	0.100779	1.602263	0.100*
		—	−0.032453	0.126482	−0.256583	0.797
		Low education level	−0.072364	0.067504	−1.071999	0.283
		Entrepreneur	0.067167	0.469345	0.143109	0.886
		Employee	0.510620	0.431180	1.184240	0.236
		Farmer	0.995558	0.585563	1.700173	0.089*
		Educator/teacher	0.603099	1.055932	0.571153	0.567
		Housekeeper	0.124082	0.499078	0.248623	0.803

Family’s characteristics		Family income	−0.431882	0.237696	−1.816956	0.069*
		—	−0.306220	0.228257	−1.341557	0.179
		—	0.191624	0.227386	0.842728	0.399
		—	0.011135	0.013923	0.799798	0.423
		Family size	0.082871	0.095615	0.866711	0.386

Behavioral		Purchasing strategy	0.002096	0.000371	5.643678	0.000*

Cognitive awareness		Consumption experience	0.053341	0.066169	0.806128	0.420
Cognitive awareness		Experience of a peach-producing county	0.036850	0.110451	0.333627	0.738

Perceptive perception		Perceived quality	0.055056	0.110508	0.498208	0.618

Eco-label associations for product characteristics		Search attributes	0.010118	0.051409	0.196810	0.844
		Experience attributes	0.042884	0.053525	0.801192	0.423
		Credence attributes	0.083185	0.051046	1.629611	0.100*

Retailing environment		Greengrocer’s market	0.574712	0.237267	2.422218	0.015*
Retailing environment		Farmers’ market	−0.018296	0.240998	−0.075916	0.939

LR statistic (22 df)			82.40481	LR index (Pseudo-R2) 0.116827
Probability (LR stat)				LR index (Pseudo-R2) 0.116827

Significant at 10% level.