Research Article

Analysis of Product Sampling for New Product Diffusion Incorporating Multiple-Unit Ownership

Table 8

Analysis of maximum likelihood estimates.

ParameterDFEstimateStandard error WaldChi-squarePr. > Chi-Sq.

Intercept1−23.368479.41370.08660.7686
1 1634.33971.20.16940.6807
1 6.21890.875950.4123<0.0001
1 −49.7526.634956.228<0.0001
1 2.016101
1 −3.18121.81723.06460.08