Pricing Strategy versus Heterogeneous Shopping Behavior under Market Price Dispersion

Table 3

Heterogeneous consumer’s shopping distributions in Sections 4.2.1 and 4.2.2 and their respective benchmarks.

	Shopping distributions	Heterogeneity analysis (range)	Benchmark
Spread-of-search (Section 4.2.1)
Search fatigue (Section 4.2.2)