Research Article
The Impact of Cocreation on the Student Satisfaction: Analysis through Structural Equation Modeling
Table 5
Structural model results. Estimates and model fit.
| | Hypothesis | Standardized coefficients () | SE | value |
| Direct effects | | | | | Communication participation () | H1 | 0.677 | 0.067 | <0.001 | Participation cocreation () | H2 | 0.219 | 0.080 | 0.003 | Communication cocreation () | H3 | 0.625 | 0.080 | <0.001 | Cocreation satisfaction () | H4 | 0.826 | 0.053 | <0.001 |
| Model fit indices | | | | | CMIN/DF | | | | | CFI | 0.962 > 0.95 | GFI | | AGFI | 0.903 > 0.8 | RMR | 0.076 < 0.09 | RMSEA | 0.077 < 0.08 |
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