Table of Contents
Advances in Artificial Neural Systems
Volume 2012, Article ID 517234, 12 pages
http://dx.doi.org/10.1155/2012/517234
Research Article

Methodological Triangulation Using Neural Networks for Business Research

The Business School, University of Colorado Denver, Denver, CO 80202, USA

Received 6 October 2011; Revised 7 December 2011; Accepted 8 December 2011

Academic Editor: Ping Feng Pai

Copyright © 2012 Steven Walczak. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

Artificial neural network (ANN) modeling methods are becoming more widely used as both a research and application paradigm across a much wider variety of business, medical, engineering, and social science disciplines. The combination or triangulation of ANN methods with more traditional methods can facilitate the development of high-quality research models and also improve output performance for real world applications. Prior methodological triangulation that utilizes ANNs is reviewed and a new triangulation of ANNs with structural equation modeling and cluster analysis for predicting an individual's computer self-efficacy (CSE) is shown to empirically analyze the effect of methodological triangulation, at least for this specific information systems research case. A new construct, engagement, is identified as a necessary component of CSE models and the subsequent triangulated ANN models are able to achieve an 84% CSE group prediction accuracy.