Construction Marketing: Developing a Reference Framework

Table 1

Definition of product, service, and goods [18, 19].

Term	Definition
Product	Anything that can be offered to a market to satisfy; a want or need, including physical goods, services,; experiences, events, persons, places, properties, organizations,; information, and ideas.
Service	Any act or performance one party can offer to another; that is essentially intangible and does not result in the ownership of anything.
Goods	Physical objects or devices that provide benefits for; customers through ownership or use.